HR Platform Hosting The Largest F&B Professional Community in Canada
Arounda team developed UI/UX design for the Canadian HR platform in the consumer goods and food & beverage industry. Our work resulted in an ecosystem of QTalent web and mobile applications for companies and professionals. This human resource case study shows how improved design and functionality helped to attract recruiters and job seekers to the platform.
- UX/UI Design
- Web Design
- Headquarters
Toronto, Canada
- Industry
Human Resource
- Website
- Timelines
4 Months
The client
QTalent platform hosts the largest community of professionals in food, beverage, CPG, and cannabis manufacturing across Canada. It allows F&B professionals to tell their stories beyond the resume and apply to the company even if it has no current openings. HR specialists spend less time and effort looking for talents as they have a list of applications at hand even before the vacancy appears. And the employee has more chances to find a company with corporate values and culture that would fit them.
Challenge
It was important to create an ecosystem of two products, interlink their functionality and maintain the common design. Moreover, QTalent for companies had to bring maximum benefit to employers. Our team aimed to include all functions necessary for the competitive product. And yet we wanted to keep the interface simple and not overload it. Another brain-teaser to mention in this HR case study was to find and implement features that would distinguish the QTalent HR platform from rivals.
Our solution
Arounda team developed a complex UX and UI design for the human resource platform in several iterations. We investigated the user flow and created a design to convey an atmosphere of friendliness and openness. The light and intuitive interface encourages recruiters and job seekers to interact with the platform. We also connected QTalent for companies with QTalent for professionals both visually and logically.
UI/UX Design of the Platform
The QTalent platform is a two-in-one SaaS product. It includes the QTalent for professionals app and the QTalent for companies app with unified functionality, logic, and design. Our team aimed for a cozy candidate-centric design appealing to the target audience. We discussed the workflow with the client and kept them updated throughout the process.
QTalent for companies
We started with the design of the QTalent for companies. It was a set of specifications for a database of employee profiles available for recruiters both via web and mobile versions. Arounda had to create UX/UI for the HR side of the Qtalent platform from scratch. We describe the process later in this SaaS case study.
QTalent for professionals
When the most tricky and demanding part of the project was completed, we switched to QTalent for professionals. We improved the existing UX and redesigned the UI to keep the two solutions aligned.
Attracting more talents
As for QTalent for professionals, our task was to redesign the existing UX and update the UI for mobile and web applications. This part of the platform allows candidates to find vacancies in line with their skills, knowledge, and location.
Mobile version
In this software as a service case, the mobile application version of the QTalent human resource platform, we strived to maintain the lightweight two-color design and overall interface simplicity.
45%
Increased Popularity Among RecruitersWith the help of a new design and thought-through functionality, facilitating active and passive search, Arounda helped the client attract recruiters to the platform.
+52%
Professional Community ExpansionThe exclusive design for the QTalent human resources platform attracts food and beverage processing companies and specialists and helps grow the professional community across Canada.
x2
Talent Base GrowthThanks to smooth UI/UX, active users among HR specialists recommended the platform to potential candidates, which helped to saturate the talent base.
x3.5
Traffic and Engagement BoostUpgraded design and functionality helped the platform increase the flow of new visitors and convert them into active users.
“Their UI/UX design skills were very impressive. Modern, creative, and best in class plus they were intuitive and 'got what we wanted' without any hand-holding and minimal direction.”
